El posicionamiento.
MarketingUPacifico · 132 words · 1 min read · EN
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[Music] Marketing Express 7: Product Positioning. Positioning is a company's effort to influence the consumer's perception of its product in relation to competing products. Sometimes the image being positioned isn't the one the customer actually has in mind, so the company will have to work to modify that image, which is even more difficult than creating it.
Product positioning is based on competitive criteria, consumer characteristics, and the company's social responsibility. Based on competition, a company positions itself by highlighting an attribute that differentiates its product. Based on consumer characteristics, products are positioned according to their orientation towards a specific market segment. Based on social responsibility, products are positioned according to some benefit they offer to society and
the environment. This was Marketing Express number 7. Find more of these at youtube.com/marketing.u/Pacific
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