Own it vs. Delegate it: Which One?

The willingness to take risk. Who has to own that? >> Always the owner. >> What about doing other marketing alongside the one you just hired for? >> That could be anyone. You could have someone do it. Just don't don't get an intern to post on social media. They don't know anything. It's not going to

help you. Don't do that. Stupid ass Stupid ass decision. >> Okay, very good. Who should have the strongest commitment to making this work? The business owner or someone else? >> Always business owner. Anyone who has someone under them that is assigned to like run us, it goes terribly every time. >> Yep. Who should be the greatest sales

person in any organization? >> You should be able to make someone a better sales person at some point. >> That's right. >> But they should, once again, set the tone originally. >> So, if you are the greatest sales person, your job is to go sell someone else on being the better sales person.

So, grow your sales organization. >> Be the best trainer, not the best at anything. >> Who should answer the phone? The business owner or delegate? >> Delegate, so fast. >> Should everyone on the team know the numbers or just the business owner? >> At a certain point, they should. Not all of them, but the ones that are relevant

to them. If you take it to the natural extreme, think about the biggest companies. When I worked in retail, I had to hit my KPIs, and I was like the teeny grunt there. I'm the smallest person at the biggest company. If they have it, we probably should. >> Who should ask the for the review?

>> Everyone.