The Last OFM Video I'll Ever Make

All right. Hello, everybody. Um is there anyone here who was aware of my existence prior to this conference? We've got a few hands. Okay, great. Uh for the rest of you who don't know me, my name is Francis. Uh I'll be retiring from this industry at the end of the month, but uh up until the end of this

month, I run a marketing consultancy and production company for OnlyFans creators and agencies uh for the last four coming up on 5 years. And in that time, I have made adult creators uh tens of millions of dollars, tens of millions of followers, and billions of views 100% through organic social. So, what I'm

going to try to do today um in the limited time that I have is compress 5 years of knowledge of social media and my entire structural understanding of socials into a 1-hour speech uh and hope that it does not sound like the ramblings of a schizophrenic. So, we'll see if I succeed. Really quickly, by show of hands, um who

in here considers themselves a competitive person? We've got a lot of competitors. In some domains, com- competitiveness, competition is an excellent trait to have. So, take chess, for example. In chess, everyone is playing the same game by the same rules. The only way to win at chess is to be better than your

opponent within those rules. So, it behooves you to be competitive. As entrepreneurs, we are often told that competitiveness is a quality that we should embrace and that we should nurture. I actually disagree um for one very simple reason, which is that business is not chess. Just because we are all in the adult industry and

especially as creators, we're not all playing the same game. Some people uh here are creators, some people are agencies, some people are software companies. We're all in the adult industry, but we're all playing very different games. And so, every person, every organization has very unique strengths and weaknesses. And when you try to play the same game as everybody