Traffic Down 50%? You May Have NOT Been Penalized by Google
Sterling Sky Inc · 145 words · 1 min read · EN-ORIG
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Hey, your website traffic, it just dropped 50%. Did Google penalize you? Maybe not. It's important to know that a ranking drop is not automatically some sort of penalty. Let me explain how to tell the difference. One, if a few of your competitors move ahead of you, that's normal. They're simply doing better SEO than you. Scenario number
two, if you and a bunch of your competitors all drop at the same time, Google may have changed what it thinks searchers actually want. That is an intent change, not necessarily a penalty. Scenario three, if your website traffic totally falls off a cliff while your competitors are staying steady, and that drop hits across a ton of keywords,
that's when you start investigating a penalty or a major algorithmic issue. So, don't panic when traffic drops. First, go and look at who else dropped.
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