Viral Brand Expert: Going Viral Won't Grow Your Business (Doing This Will) | Camille Moore

People don't go online to see your opinion of nothingness trying to keep everybody happy. Should I be on Tik Tok? Should I be on Instagram? They're not the right questions. What's the [snorts] right question? It's She's the founder of Thirdeye Insights, host [music] of the art of brand podcast, and one of the

most in- demand voices on [music] why the founder is the brand. Is there something that somebody who own a tire shop, own a hair salon can do right now that would bring in qualified leads? My spicy answer to that would be you work with founders who are incredible at what they do. Yes.

>> But their ability to position it, brand it, market it, and communicate about it can be a challenge and is often times where the gap exists. When you're working with a brand, what is the first thing that you look at in order to identify what's broken? >> It's a great question. Branding is odd because it's everything

and nothing at one time. And I think that this idea of brand, especially with the internet, it's what trips people up is that they think that there's like one sizefits-all answers. So the way that I start with everyone is going through a discovery of like what are your problems? What are the issues within your universe? It's

why I talk about world building, right? Every brand has its own world. So the first place I start is I start looking at what are your goals? Like what does success look like for you? What are you looking to achieve? Where are you looking to go? Because that obviously changes everything. Number two are what

are our restrictions, right? Like what are we dealing with financially? What are we dealing with from a resource standpoint? For example, if you want to become, you know, the next Alex Earl, but you have six kids and you work two jobs, that's a like that's a limitation. So I start figuring out like where do