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Is it possible to acquire new customers in B2B through social media advertising? A whole lot of skeptics and smokers on the market also say that it's impossible and that it makes absolutely no sense. And indeed, in some cases it isn't, but in this episode I'll answer in which cases it is and how to go about it so as

not to waste the money. Enjoy watching. Okay, listen, there is a problem in the market and that is a fact. That means that in B2B there is currently a very big problem in acquiring new customers, new companies. Of course, there are a lot of reasons, from geopolitical to macroeconomic, to where Poland is on the map of Europe,

and we have been discussing this very topic for several episodes. Well, listen, many companies are in a situation today where they can't afford to build something for many years so that it will bring us new customers someday. This means that companies are currently in a deep need to acquire these customers. So of course

they do prospecting, cold mailing, cold emailing, trying to acquire these customers through salespeople. More on this in the next episode. Leave a sub and you won't miss it. And in this episode, we'll talk about what we can do with social media advertising, which is really a cold way of reaching out to customers, but above all,

on a scale and with marketing methods, not with the hands of salespeople. So yes, today we are talking about advertising on social media and attention, the effect comes quickly if you do it right. However, not much of it will remain if you stop running these ads. This means that when you turn off

ads on social media, this effect stops exactly the moment you turn it off and, importantly, you pay for it with money, not necessarily with your time. The time needed to run such a campaign is much shorter than in the case of some large YouTube channels like this one. Dot. So now the question is, why are B2B and