Comfrt Will Hit $1B Bootstrapped: How Hudson Leogrande Did It

You know, people look at comfort and they think like wow, this guy built this fastest brand whatever. Dude, I had like five real solid years of no growth with my oral care brand Truly White Deluxe. >> You went from $0 to a billion dollars in revenue this year bootstrapped. No one's ever done that before. That's the

journey I want to unpack. >> If you told me 25-year-old Hudson that Comfort would clear a billion in revenue this year, I would think you're crazy. If you told 16-year-old Hudson that it would clear a billion this year, I would say I told you so. >> Truly White does 30 to 35 billion a

year. We have no employees. It just prints money. >> Comfort realistically could have went out of business in its second year. We went from 16 million to 170 million. And I had to create pre-orders and very back-end with the team to like even be able to fund. We went broke seven times. I'm a $5 year company in the next 24

months. >> I'm bigger than Abercrombie in 2028. >> Like we're going to a level of like I want to go beat Nike. I've completely eliminated self-doubt from my mind. It doesn't exist anymore. He's just energy. >> I'm the best in the world at e-commerce. [music] >> People are going to love that. That's

it. >> And it's all clips. >> I'm the best. >> Clips, clips, clips, clips in my mind. >> Hudson, you are the four-minute mile of e-commerce. You need to close your eyes and envision the life that you want. You need to look in the mirror and believe that you are who you say you are. You

have to trust yourself. >> Everyone thought you couldn't do what you've done until they see you do it. >> animal. Total animal. Okay, I'm just going to say it. This episode is going to blow your freaking hair back. The energy and the knowledge bombs dropped by this operator is next level. We have not had a single guest on