How MrBeast Solved YouTube

Mr. Beast has solved YouTube retention, hitting the golden benchmark of 70% retention with every video he makes. 70% that's what you need. But how does Mr. Beast reach this magic number? To find out, I spent a week closely studying as many Mr. Beast interviews, videos, and tweets as I could find, and I started to realize

something. Buried across his content, Mr. Beast has revealed the exact framework he applies to each of his videos to get their retention so high, and it starts with the first 5 seconds of the video. I roast the hell out of people who like have boring first 5 seconds. Here's how Mr. Beast approaches this

crucial time frame. Essentially, your title and thumbnail set expectations, and at the very beginning of the video to minimize drop off, you want to assure them that those expectations are being met. Mr. Beast is very clear that in the first 5 seconds of a video, you need to meet the expectations of your viewer.

And to do that, he applies a two-step formula to the very beginning of every one of his videos. First, his first sentence matches his title. And second, his first shot matches his thumbnail. Let's take a look at an example. Check out the title and thumbnail for this video. In the thumbnail, there's a

close-up of Mr. Beast with a view of an icy Antarctica behind him. The primary colors used are red, white, and blue. The title of the video is I survived 50 hours in Antarctica. Now, let's take a look at the first 5 seconds of the video. We just landed in Antarctica and we're going to survive the next 50 hours here.

Did you catch it? The very first shot closely resembles the thumbnail. There are snowy mountains, a blue sky, a close-up of Mr. Beast, and the primary colors are red, white, and blue. And Mr. Beast's first sentence We just landed in Antarctica and we're going to survive the next 50 hours here. very closely matches his title. Let's