November 2026 IB Business Management Paper 1 Case Study Analysis (Lemon Magic)

In this video, we're going to do a walk-through of the Lemon Magic pre-release case study for the November 2026 paper one. So, let's first start out with a high-level overview of paper one. If you're familiar with this already, feel free to skip straight on ahead into the analysis on the next slide. So, the

paper itself is worth 30 marks and is 1 hour and 30 minutes long. One thing to note here is that you will not get a formula sheet, but we do suggest that you keep a calculator with you just in case you want to perform some simple calculations that might be useful in supporting your answer, particularly

10-marker. Paper one is a common exam for HL and SL students. So, for SL students, this means you have to know everything that you've learned over the last 2 years, while for HL students, you do not need to know HL only content, but if you choose, you can still incorporate this into your response.

This paper is split into two sections, so we'll start with section A, which is worth 20 marks in total. In section A, you must answer all of the questions. You can expect the majority of the questions to be qualitative. So far in the paper ones that we have seen, all of the questions have been qualitative, but

do be prepared for a quantitative question just in case a curveball comes your way. You will get a combination of two, four, and six markers. Now, the IB has varied the exact structure of the paper a little bit more recently, but you can reasonably expect at least one two-marker, one four-marker, and one

six-marker, and you will likely get multiple types of these questions. In terms of section B, this is worth 10 marks in total. Now, you'll be given two 10-marker questions. You must answer one of the two questions. It is very important that you only answer one of the two questions. Each year, we see