The Most Valuable Content Training For Business Owners You'll Ever Watch

How would I make a million dollars in one year from zero? You don't have to get more than 25,000 views a video. You don't need a huge following. You just need to monetize [music] a different way. Callaway is a creator with billions of views and founder of Sand Castles, a content strategy tool that has [music]

printed him millions. The way to make money with content is to have expert level skills. Content is just a vehicle to amplify [music] attention on those skills and monetize around it. >> Callaway shares his screen and live [music] on the podcast builds out a winning content strategy from scratch. To be honest, this is the whole game.

People pay like 10 grand to a strategist for weeks of work. And we just did this in 30 minutes.

He's got three separate sevenfigure businesses. Stay to the end and we're going to go through how to stand out on social media, his AI machine, and ultimately how he makes millions. Uh, so you were on about a year ago and you said social media has completely changed. Where are we at right now?

>> Yeah. So, I feel like the environment is bifurcating or diversifying depending on what game you're playing. And so, last time I think the first thing we talked about was like the five content games, right? So, if you're trying to go for mainstream fame, you're trying to go for category fandom, like you're trying to

get brand deals and AI, kind of like my first stuff was you're trying to sell products, whether it's a commodity product or an explanatory product, or you're trying to acrue authority, it's like the games are the strategies are different. They're separating. And so you really have to be clear on like what is your intention? What is the goal