How to Run Google Ads For Your Business

Google Ads is one of the most powerful tools in the modern marketers handbook. It provides access to literally billions of potential customers every day. Think of Google Ads as a spotlight that shines directly on your products when people are searching for things like them. Sounds good, right? Let's get them set up. First, we want to get your Shopify

store connected. That is if you have a Shopify store. If not, you will need one to get started. So, I'm going to link a free trial for you in the description so you can try it out and start making some sales. In your Shopify admin, install the Google and YouTube sales channel app. Connect your Google account. Now,

you're going to have to fill out the app setup. You'll need to add your Google Merchant Center account. You can create a new one by selecting create new. And here, you can customize and manage your product feed settings, which essentially means how your products are going to appear to your customers. Honestly, everything on this page is really

straightforward, and Shopify just walks you through the process. Now, it will take a bit of time for your products to sync. If you don't see any products, just check back in a bit. It actually may take about 3 to 5 days for them to get approved. But once everything is approved, it's time to start selling. So

head to Performance Max, connect your Google Ads account or create a new one, and then you've got your Shopify store connected. So let's get to the exciting part, creating those Google search ads that will bring in the customers. Think of your campaign settings as your game plan. You'll need to pick the right type