How to make a killer youtube thumbnail in 2025

You've probably heard >> picture a giant six foot tall burger, super wide, thousands of pounds, and then I'm beside it. How would you describe a good thumbnail like that? >> Or many things that we do like changing the shirt colors, you know, putting Jimmy in a suit, putting him in a shirt with the Mr. Beast logo, you know, the

different color of a house or we change so many different aspects. >> And the thumbnail has to stop your scroll. >> Well, nope, that's not true. So, as you've just seen in these examples, you don't have to use the thumbnail with a face on it, with attractive colors on it, or don't fill it with a lot of

material in order to get views. Okay, but Benji, I'm confused. Why some thumbnails work and some others don't, even though they apply the same exact rules? In a world filled with Mr. Be style thumbnails, the one that outstands the most is not the one with a better design or outrageous colors, but the one

that is the most effective. Now, what does that mean? Well, the majority of thumbnails that actually work are built under these two rules. First, they actually communicate a clear message that is totally understandable and that's what makes it effective. If your thumbnail doesn't transmit a clear message, the audience are not going to

understand it. Therefore, they're not going to click on it. Cuz look, curiosity works like a balance bar. If you move to the left to something very ordinary, what it's going to happen is that you're not going to attract anyone's attention. Therefore, people are not going to even see that thumbnail. Now, if you move too much to

the extraordinary side and you put a thumbnail that no one absolutely understands because it just doesn't make any sense, yes, it will attract attention, but it will not convert. Why? Because people feel so confused and they don't understand it. The way to do this in a successful way is by setting yourself in the middle of the bar where