Google Ads Tutorials: Implementation guide for enhanced conversions for leads

Sometimes ads don't lead to an online sale and instead lead to a sale made offline such as when you purchase a car at your local car dealership. By importing your offline conversion events, you can measure what happens after a user clicks on an ad. In this video, we'll show you how to implement

and import such offline conversions using enhanced conversions for leads in a secure and privacy-safe way. Enhanced conversions for leads is an upgraded version of the offline conversion import that takes user-provided data such as email addresses to supplement imported offline conversion data to improve accuracy and bidding performance. On average, customers see 10% more

conversions on enhanced conversions for leads than they do on standard offline conversion import. Before we begin, you will need to make sure that you have enabled auto tagging to track offline conversions with Google Tag Manager or Google Tag. Have identified a web form that collects first-party customer data such as an email address or phone number.

And finally, store that customer data in an API, CRM, or spreadsheet that can be shared back with Google. You can implement enhanced conversions for leads quickly in four simple steps entirely from your Google Ads account. One, accept the customer data terms. Two, turn on enhanced conversions for leads. Three, set up Google Tag or Google Tag

Manager based on what you use on your website. Four, set up a new conversion action. If you already use offline conversion import, you can add enhanced conversion for leads to your existing offline conversion actions by configuring your imports to also include user-provided data. Step one, log in to your Google Ads account, then click the goals icon and