Why Growing A Personal Brand Is An AWFUL Idea

The Diary of a CEO host, Steven Bartlett, and Alex Hormozi are worth hundreds of millions of dollars, yet they still publish thousands of pieces of content every single month and spend an insane amount of time planning and producing it, which raises an interesting question. If the people who have already made it can't stop posting

online, is building a personal brand actually freedom or is it one of the most demanding business models of all time? So, in this video, I want to show you the truth about what it actually takes to grow a personal brand now. And this is all based on having grown my own multi-million dollar personal brand as

well as helping hundreds of others do the same, too. I'm also going to help you work out if you should actually grow one as well as reveal why it could be hurting your business if you're already trying. So, let's start with the first reason I think personal brands are a dangerous business model for many

people. And it all comes down to this chart. When I first started building a personal brand, this is what I thought would happen. You post content and your audience grows and you start making money and eventually you are working 4 hours a week sipping piña coladas on the beach somewhere. So, income is up and

then the time you have to work goes down significantly. That is the dream, right? But for me and most personal brands I know, it looked more like this. So, the income, it did go up. However, the amount of time I had to spend working never really came down because with a personal brand, you become the

marketing. Now, this also just so happens to be the exact same thing that makes personal branding so powerful, but the downside is growth is heavily tied to your personality getting attention and always trying to keep it. So, if you disappear for too long, your whole business growth could slow down because you're no longer bringing new attention