Copy This Simple Meta Ads Strategy, It'll Blow Up Your Business

Every expert out there is telling you to test more ads, more creative, more complexity, more work. And I'm going to show you in this video why that is the single biggest reason your ad account isn't scaling right now and what you should be doing instead. Here's what's actually happening. When you launch a new ad, that new ad starts

with zero history and zero data. So, Meta gives it the best possible audience to learn from, your warmest, most engaged people, just to build up enough signal to even know what to do with it. And while all that's happening, your existing ads aren't served to that warm audience in the same way that they used

to be, so their performance immediately looks worse. Now, here is what most people get wrong about this. They call it ad fatigue, but most of the time that's just not true. Every new ad that gets launched is tested at the bottom of the funnel, which can make any existing ad immediately look worse by comparison.

I want you to remember that. And you can see this in your own ad account right now. Look at the frequency of any new ad in the first few days. A frequency of 1.6 means 60% of people saw that ad twice in a single day. A frequency of 1.2 means only 20% of people are. Meta

is reaching the same warm people over and over while it figures out what to do with the ad, and the more ads you launch, the bigger this problem becomes. Then, as the learning period ends, spend goes up and frequency goes down. And that's not the ad dying, that's the ad just moving up in the funnel, reaching

genuinely new people for the first time. And this brings us to one of the most common questions I hear from clients at my ad agency and members of Disruptor Academy. Why do my ads stop working after a few days? Now you know why. It's not that the ad stopped working, it's that they pulled the best audience away