Why the Founder Can't Run Operations and Marketing

Um, so my name is Jack. I run a Tik Tok shop agency helping brands sell their products. >> Your Tik Tok shop sounds so posh. You got >> appreciate that. Thank you. >> Um, so I feel like I have a people problem, but I don't know where to start with it. Um, and [clears throat] I find

myself literally regularly going back and something resonated with what you said, but I keep going back and forth between operation and service provision, then marketing, then one gets dropped, then one gets dropped, then back marketing and the service is [ __ ] basically. Um, [snorts] and it might be because I change things

too much. Um, and that's what kind of resonated with what you said. >> Um, and I don't know which or where to hire or or kind of which way to go about it. Um, >> which one are you better at? >> This this I I don't know. >> Are you better at marketing or you

better at talking to people? >> I'm better at the marketing. Smart. Yeah, smart marketing. >> Then you need to find somebody who likes people. HR people like not necessarily HR, but you need somebody who likes people. And so this is this is the big Okay, I'm going to I'm going to nail this one for a lot of you guys. So, a

lot of you guys need to find operators. A lot of you identify as the entrepreneur. Hopefully, you're here. Um, and so you usually need some sort of right hand. You need somebody who's your first follower. You need someone who can do the stuff. I am actually incredibly useless in a business. I have I mean, I

could show you guys my calendar. It's empty. There's nothing on it. And so, the today I had nothing besides this and then I will go and continue to do nothing. And so the thing is is and like Leila's calendar is like a whole day through because she loves talking to people and she loves leading. And so