The 4 Levels of Persuasion (Most People Never Get Past Level 1)

How do I get Tom, who's worth 600 million, to view my status in that situation as higher than his? I didn't have 126 cash, but I got resourceful and figured it out and invested that. That was a big investment for a 23-year-old kid. Just had [music] my first daughter. I'm living in like the two-bedroom

basement apartment. What I would teach Trump is [music] >> if you were to look at the top.1% best made the most money. What is the thing that they're doing different than the other 99.9%. >> It's this one thing. >> This man right here owns the largest sales training company in the world. Number one for B TOC, number four for

B2B. Correct. >> We always go back for between third and fourth. Yeah. >> Uh well, fantastic. Jeremy Miner. So, we're going to hop right into it. What is the most aggressive, controversial thing you would do to grow a sales team that most people would think you were a terrible person for, but needs to be

done? >> Uh, I think, you know, framing your sales people in the right frame of like the way of thinking of like I think most sales people just do enough to get by. They don't really commit to like mastering the craft because if I'm going to go any profession, if I'm going to be

a neurosurgeon, like they're going to put in time, they're going to put in their own money, they're going to invest in their education to be really, really good when they go and do that brain surgery. Most sales people don't do that. They do enough to just get by. And it's usually because the industry allows

them that. Like tell me any industry that's a highpaying profession like sales or anything where you don't have to be educated before you get the job. Uh [snorts] I I like a bridging engineer like oh you know how I'm gonna learn how to build bridges after I get hired to build bridges or you know some type of