How to become rich with social media (my exact playbook)

What type of content should you make that makes the most money? Not necessarily gets the most reach. And so, I've hit grand total 3 billion impressions last year. We gained over 4 and 1/2 million subscribers. And we did that making 35,000 pieces of content. And just to give some validity to the Mikey money part, we did over $106

million in sales in a single weekend at my book launch. And a big reason for that was because of the content strategy. And so, I want to outline high value, high ROI content strategy, which I think is different than what the vast majority of people are telling you to do. FYI, I'm also going to show you our

behind-the-scenes data of the videos that made the most views. That one's public. And more importantly, the videos that made the most money. And guess what? They're not the same. Number one is we have to answer the question like why do you make content to begin with? If you are somebody who makes content to

sell as a media company, meaning you want to sell sponsorships and things like that, then you indirectly want to get buyers because you're getting buyers for your advertisers who are paying you dollars for ad spots, right? But the vast majority of time, advertisers don't know how to properly price media. And so, they basically just go off of

audience and views. And so, when that's the case, you are incentivized to just get as many views as possible cuz that's the business model. But the vast majority of people who are making content are not trying to build media businesses. They're usually trying to build businesses and use media as a way to get customers. And so, if that's you,