1,000 Hours of Studying The Most Profitable Apps in 17 Minutes

You've watched these videos of teenagers who've made hundreds of thousands of dollars through apps you've probably never even heard of, and you're wondering, "Is this even real? And if so, how are they even doing this?" To me, when I watch stuff like this, I feel like, "Oh, they've figured something out that I haven't." And I've watched a lot

of these videos, too, and I keep feeling this. So, I spent the last 2 years studying exactly how they do it. And I do this by going straight to the source. Like the kids that have made 50K a month on pure commission on Tik Tok shop, the scrappy Discord anons, running up ecom

brands with the most degenerate but effective mass UGC tactics. I've sat down with founders of apps like Halo which went from 0 to 300K a month in 45 days. Study fetch hitting 10 million AR and Cocoonote which does $6.7 million a year. But I also have run growth for apps you've probably never heard of,

like apps doing 1 to 5 million ARR from a single marketing channel. So in this video, I'm going to break down every single thing I've learned from being behind the scenes of some of the biggest app operations and the decisions I help founders make that actually help their app become a success. And all of this

starts with why most people have the basic economics of app growth completely backwards. So here's a conversation I have all the time. a founder will message me, typically someone in the $1 to5 million AR range, and they grew their app mostly through Facebook ads. And clearly the ads worked for them. But when the same founders look at these

teenagers blowing up on TikTok that vibe coded a random app, and they're hitting these insane revenue numbers, there's this FOMO, like how are they doing that? And they get a little bit insecure, you know, like am I falling behind? My ads keep fatiguing. I'm on this treadmill of continually making new creatives and