A Simple Way to Break a Bad Habit | Judson Brewer | TED
TED · 1,509 words · 8 min read · EN

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When I was first learning to meditate, the instruction was to simply pay attention to my breath, and when my mind wandered, to bring it back. Sounded simple enough. Yet I'd sit on these silent retreats, sweating through T-shirts in the middle of winter. I'd take naps every chance I got because it was really hard work.
Actually, it was exhausting. The instruction was simple enough but I was missing something really important. So why is it so hard to pay attention? Well, studies show that even when we're really trying to pay attention to something -- like maybe this talk -- at some point, about half of us will drift off into a daydream,
or have this urge to check our Twitter feed. So what's going on here? It turns out that we're fighting one of the most evolutionarily-conserved learning processes currently known in science, one that's conserved back to the most basic nervous systems known to man. This reward-based learning process is called positive and negative reinforcement, and basically goes like this.
We see some food that looks good, our brain says, "Calories! ... Survival!" We eat the food, we taste it -- it tastes good. And especially with sugar, our bodies send a signal to our brain that says, "Remember what you're eating and where you found it." We lay down this context-dependent memory and learn to repeat the process next time.
See food, eat food, feel good, repeat. Trigger, behavior, reward. Simple, right? Well, after a while, our creative brains say, "You know what? You can use this for more than just remembering where food is. You know, next time you feel bad, why don't you try eating something good so you'll feel better?" We thank our brains for the great idea,
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