Video by uncensoredcmo

The rule of three is that people can only absorb three things. So make sure that you keep your focus on three key takeaways that you want people to have. The rule of five is the number of repetitions needed to transfer information from short-term to long-term memory. Then there's the rule of seven, and that's the number of times the average person needs to hear or see something to

actually remember it. So five, it moves from short to long. Seven, now I can remember it. Nine is the minimum number of times someone needs to hear something before they can truly internalize it and are capable of repeating it. That's absolutely critical. We think that we say something once and that people have picked it up and have been able to repeat it, but the reality is that pattern

has to repeat itself nine times.