Video by sammrchant

If you've ever wondered why the best founders in the world always get their ideal investors to invest in their startups, it's because they all use this one secret. The secret is very simple and I promise you can do it too. It's never pitch your ideal investors first. You see all the best founders

when they go out to raise for their startups will make a list of ideal investors and then those investors who might be out of scope, out of geography or out of stage. But what they do is they use those investors who are out of stage, out of scope and out of geography to practice their

pitch. No one ever gets their pitch right from the get-go and they use this opportunity to practice and refine. Like anything in sales you will get better at it the more you do it. That means that the first pitch you give is going to be definitely worse than the 10th, the 100th, even the thousandth

pitch that you give on your startup. So as you use the summer period to build your investor outreach list I promise you the best thing you can do is rank those investors, put your ideal investors right at the top and then invert the list as to how you're going to reach out to them. Now if every

single person watching this video reaches out to me immediately I'm going to be pretty offended.