Video by theozairjk

I hate to break it to you but if your prospect says send me the link I'll pay you by the end of the day the end of the week or they'll think about it and you let that happen in the hopes that they'll close for sure there's an 80% chance that they'll never pay you and I'll tell you

exactly why. If you're a coach or consultant doing between 10 to 30 thousand dollars a month and you genuinely believe in your program getting the prospect to pay on the call is the most ethical thing that you can do and I'll tell you exactly why. You see your prospect is on the call because

they need your help. They've already raised their hand that hey my current situation sucks help me get to my desired situation. And the reason the call exists is so that you can help them cross the bridge from them doing it alone and failing to doing it with you and succeeding. So when an

objection comes up, don't be surprised, don't be frustrated, expect it because if they didn't have any expectations, there would be no need for the call. They need you to hold their hand as the coach so that they can make the decision which is ultimately best for them which is working with you. Now the reason they need to think about it is because their brain is optimized to keep them

safe but not happy. You as the coach are supposed to help them make the choice that gives them long-term happiness. And when you know the prospect's current situation sucks, you know your solution can help them get out of their current situation. You know if they don't pay on the call, they won't seek the help and they'll stay stuck for another six months. Getting them to

pay on the call is the most ethical thing in the world that you can do.