Video by theozairjk

Remember that as an entrepreneur, not living true to your nature will literally make you sick to your stomach and it can cost you a ridiculous amount of money too. Because one of the biggest mistakes that I see coaches, consultants and agency owners make is treating every task like it's worth their time when it's honestly not. You see, there's a massive difference between being busy, being

productive and actually creating leverage for yourself. You can spend your entire day editing videos, designing posts, answering emails, scheduling calls, organizing leads, fixing tiny operational bottlenecks and at 10 p.m feel like you had an incredibly productive day. But I want you to generally ask yourself that did you actually move the business forward today? Because

the founder's job isn't to do more things, it's to do the few things that have a disproportionate impact. So creating a better offer, closing an important client, building a strategic partnership, improving your positioning, creating content that puts your expertise in front of thousands of potential buyers. I want you to think about it like this. You could spend three hours perfecting

some tiny operational task that saves you $50 or spend those same three hours creating one great piece of content that brings clients into your business for the next six months. That's opportunity cost in real time and founders get trapped in low leverage work because it feels good. You can control it, you can finish it, you can tick the little box and feel productive. High leverage work

is usually harder because the outcome isn't immediate. So stop asking yourself what can I get done today and start asking yourself what can I do today that creates the biggest possible result. Find the one or two activities where an hour of your time can create 10, 100 or 1000 times the output. Then protect those activities aggressively. Because your job as a founder