Video by sammrchant

Don't say we have no competitors. Say here are our three closest competitors and these are the areas that they are weak. This shows you know the market. Don't say the market is huge. Say this is the specific market that we're going to focus on and this is how we win. If you can give a number,

even better. Don't say we're talking to a few investors. Say we've closed X amount of our rounds so far. Nothing says you're building momentum more than giving a specific number of the amount you've raised. Don't say give us 18 months and we'll be profitable. Say here's exactly what we've done in the last 90 days to validate that we are going to win. Don't say we

just need one investor to believe in us. Say this is what success looks like to us and give the investor the impression that you're going to make it happen regardless of whether they participate or not. I've invested in over 50 startups around the world and I promise you if you answer questions like this to an investor they're going to write the check quicker than you think.