Instagram video transcript

Humans only spend money on three things, and three things only. The first is a solution. People will pay almost anything to make a problem disappear. Pain, stress, debt, loneliness. That's why people pay a doctor without blinking. The second is convenience. The richest companies on Earth are the most easiest. They just made something faster, simpler, less of a headache.

People pay a premium their whole lives just to skip the hard way. and the third, my favorite, is an experience. People will pay a stupid amount of money to feel something they can't get anywhere else. Starbucks charges $5 for cheap coffee because you're not paying for the coffee. You're paying for the feeling.

That's the whole list. Solutions, convenience, experiences. Pick the one you'll be the best at and the rest follow.