Video by aspirewithemmagrede

It has become a huge, huge, huge priority for me to have Chamberlain Coffee exist and be successful without me as necessarily the obvious face of it. Now, my last name to an extent is recognizable. I'm aware of that. I am aware of that sort of like innate recognizability. However, I want the brand to sustain itself without me having to market it on a personal level. That's something

I'm really interested in is how can the brand sort of market itself? How have you tried to enable that? Like, what does that actually look like for you? Because I'm sure there are so many creators or people that think about that as a way of getting into a business, but it's really hard

to extrapolate yourself and not see dwindling sales or, you know, it's like you have to build something that truly has more than you, right? Yes, I think, well, one strategy that I've taken is, you know, really stepping back from doing campaigns where I'm at the center. You want to step away when it's still working.