Video by validation_nation

Okay wellness founders, this is how you launch to hype instead of crickets. Two 17 year olds made a shampoo bottle out of soap. You finish the shampoo, the bottle is soap, it literally disappears in your shower. Now watch what they did next. They didn't run a discount, they said limited first run and the first 500 people in the

waitlist lock in the lowest price forever. Then this, genius, when 5,000 people join the waitlist we mass-produce and the price drops for everyone so sharing the waitlist helps everyone already on it. The list grows itself and And one of the founders is bald, selling shampoo. That contradiction stops the scroll every single time.

No ads, no discounts, just scarcity. That's true in a product that markets itself. Want my list of 50 waitlist offer ideas just like this? Comment waitlist and I'll send it to you. There are so many different levers that you can pull to really, really drive hype and demand and build your customer base before you launch.