Video by emmalokaimind

My private client asked me, Emma, I've only had seven people buy my offer. How do I know that this offer is the right offer for my audience? And I was actually taken aback by this, not because of her question, because her question about her audience, it wasn't even the right question she was asking. Underneath that question, she was questioning her own value. She had done so much

research on logistics and selling out an offer. And in a book that she read, she said, you need to have at least a hundred sales for it to be validated. I'm going to tell you right now, that's absolute bullshit. Absolute bullshit. I get it. Obviously having a validation of do people actually want this or not, but before you even go outside and ask anyone if they want this,

you forgot to ask the most important person. You. Do you want this offer? Would you buy this offer? Are you obsessed with this offer? Does it make you want to jump out of bed in the morning? Are you excited writing the sales page? Can you stop not stop talking about it to everybody around you?

Have you sold yourself on your offer first? Do you get off on reading the sales page? Do you get off on talking about it? Do you get off on thinking about it yourself If nobody bought from you would you still look at that and go fuck I love you Because if you can do any of that then it doesn matter outside who has validated the

offer, if they buy from you or not. Because the only thing that matters, the only validation that matters is your own. And so the question you need to start asking yourself, especially if you've been inundated, which I know you have been with strategy and logistics, is do I love my fucking offer? How do I fall more in love with it? How can I get more obsessed about it?