Video by dakbuilds__

They had 4,000 people on a waitlist to buy a sleep strip before even launching, packaged it like it was a cigarette, and then raised a million dollars a couple months later. This is SleeperDie, and they're completely rebranding the sleep industry with their red sleep strip. This founder got a concussion, couldn't sleep, and realized something key about sleep products. She saw everyone making

the same calm and lavender products, but no one actually building a brand, so she did the complete opposite. She came to market with a red and abrupt branding. Her sleep product was packaged like cigarettes. She was photographing it in martinis. Unlike the rest of the boring industry, it actually leverage social media with upbeat and fast content. And because of all this branding,

they raised a million dollars to continue building out their brand.