Instagram video transcript

Depending on when you're born, you approach aesthetic treatments differently, and I see this in my clinic all the time. A 2025 article from Aesthetic Plastic Surgery explored the generational approaches to aesthetic treatments and the differences were interesting. If you're a baby boomer, you didn't grow up with aesthetic medicine being normal, but through social media, you're

becoming more open to the idea. Your focus is rejuvenation, and you might be choosing non-invasive treatments to improve skin quality and soften signs of aging. You've seen what overdone looks like and the paper shows that you favor natural, minimally invasive enhancements over drastic appearance changes. If you're a millennial, this is where things shift because you grew up with

cameras constantly on you and the research shows that directly links to the way you approach treatments. You are the generation that helped normalize aesthetic treatments by sharing it online and now it's part of a self-care routine. And if you're Gen Z, you've never known the world to be without filters. You're after prejuvenation, wanting to delay aging before it even begins.

According to the research, you're often influenced by digital versions of yourself, which is why temporary low commitment changes feel more appealing. Regardless of what generation you're from, the same principles apply to everyone in aesthetic medicine. Safety first and decisions that align with your unique anatomy, not someone else's.