Video by videtteadjorlolo
Travel Entrepreneur | Speaker | Consultant · 273 words · 1 min read · EN
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The goal should never be to get more customers. The goal should be to find your ideal customer. Hi, my name is Vidette. I built a seven-figure travel company from scratch. So naturally, I do have a lot to say. Most people spend their days trying to get more customers, which only increases their stress. So I built this ideal customer test to allow you to identify
the best customer. The simple question to ask yourself, does this customer make me excited? If the answer is yes, keep going. If the answer is no, exit. Because the truth is when it comes to customers, it's really a case of analyzing the stress versus reward. If it's a low paying customer that gives you a lot of stress, it's probably not worth your time. If it's a high paying customer
that gives you a lot of stress, sometimes it is worth considering. If it's a good paying customer where you have a good relationship, that is 100% your ideal customer. For some context, I used to work in the bank and naturally that meant I lived a certain lifestyle. When I built a business, I
wanted to be able to replicate that lifestyle. In so doing, I tried to serve everyone which left me very stressed. I vividly remember working very hard for a customer only to make $100 in profits. Not worth my time. I need you to stop asking yourself how do I get more customers and start
asking yourself the simple question. Which customers make this business worth building? Follow the joy, follow the value, but most importantly, follow the money.
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