Video by videtteadjorlolo

Here's how you're going to choose a business that actually has a chance of succeeding. Hi, my name is Vidette. I built a seven-figure travel company from scratch, and naturally, I do have a lot to say. The biggest mistake I see a lot of aspiring entrepreneurs make is choosing a business that has no demand. This is where you need to think

like a surfer. A surfer doesn't create the wave. They identify the wave and they ride it. Similarly, when you're building a business, you need to find a business that has demand. A wave is essentially demand. A wave is momentum. A wave is what people already want. When I started my travel company, interest in Africa was growing at a rapid speed. So naturally, I didn't create the wave. I just

rode the wave and that's what you are going to do. So if you're trying to choose a business idea, don't ask yourself, what do I want? Ask yourself, what do the people need? Is there a wave? Are people really willing to pay for something like this? Then build your business idea around it.