Video by dakbuilds__

I've become completely obsessed with how companies are taking boring commodity products and winning with better branding and the laundry sauce story is one of the best ones. The founder pitched his design agency with this single sentence. So they created this product that felt like a luxury to unbox. A heavyweight box with magnetic closures, a periodic table with the ingredients on the

front, color coded by scent and used these visual scent profiles to play to your senses, and showed scent names that sound like destination getaways, all to make you feel emotion from detergent.