Video by dontcallmekanye

As an ex SEO analyst, I've got my content ranked both on Instagram and Google by using this one simple framework. So this framework is called IRC which is intent, relevance and competition. Intent, is your audience actually searching for that keyword? Relevance, is the keyword relevant or matches the topic? Competition, can you actually rank for it? For example, if I'm making a content

on monetization, I'll go on the Instagram search bar and I'll put keywords which are high on intent and relevance from an audience point of view. I'll put words like monetize, content monetize, how to monetize. As you can see, Instagram is suggesting me some keywords which the audience is already searching on the platform.

So what I do, I grab these keywords, I put in my content, my caption and boom, my content shows up on Instagram, explore and Google results. I just want someone who needs to optimize their content ASAP.